During my time in this course, I learned:

• How to set up a Shopify store that follows brand guidelines and assets

• How to research keywords to use on the website, in meta tags and meta descriptions

• How to create branded content for social media that highlights different aspects of the product

• How to use Meta ads to reach specific target audiences

Using Meta ads manager to reach target audience

Promoting the different colored sunscreens

Promoting the eco-friendly ingredients in the product

Targeting customers that desire a vegan and cruelty free sunscreen