Snippet of the content calendar we developed for Northfield Music. This was designed to make execution simple and consistent. Each entry outlines the content type, post date, campaign goal, caption, and accompanying visual.

In my social media marketing class, I partnered with Northfield Music, a Pittsford-based guitar shop, to develop a comprehensive social media strategy aimed at expanding their online presence and engaging their target audience.

Throughout this project, I gained hands-on experience across multiple areas of marketing, with my primary contributions focused on:

• Market research (target audience identification and competitor analysis)

• SMART objective setting (platform specific goals that are measurable and realistic)

• Client Communication

• Content strategy (Choosing tones, media mix, themes, and posting cadence)

• Project management (organizing deliverables across multiple phases)

View the full social media marketing plan created for Northfield Music

View the full marketing plan presentation created for Northfield Music

Example of a buyer persona built from firsthand insights shared by the shop owner, combined with the shops product offerings.